Privacy Policy

1. Who we are

Data controller: Northline Apparel Wholesale
47 New St, Walsall WS1 3DF, United Kingdom
Telephone: +44 7720 866617

We do not publish an email address. Privacy requests are accepted by telephone only.

2. Data we collect

• Enquiry and order data: business name, contact name, phone number, delivery/billing address, order contents, payment references and call notes needed to quote and fulfil wholesale orders (UK or international).
• Technical data: IP address, browser type, device information and pages viewed, collected via server logs and cookies/similar technologies.
• Communications: records of telephone conversations relating to quotes, orders, shipping and after-sales support.

We do not ask you to submit personal data through email forms on this site.

3. How we use data

• To provide wholesale quotes, accept orders, take payment and arrange UK or international delivery.
• To respond to returns, refunds and policy questions.
• To operate, secure and improve this website.
• To meet legal, tax and accounting obligations.
• Where applicable, to measure advertising performance (for example Google Ads) using aggregated or pseudonymous analytics — see Cookies below.

4. Legal bases (UK GDPR)

• Contract: processing needed to prepare and perform a wholesale supply contract.
• Legitimate interests: securing our site, improving services and preventing fraud, balanced against your rights.
• Legal obligation: tax, accounting and regulatory requirements.
• Consent: where required for non-essential cookies or optional marketing calls (you may withdraw consent).

5. Cookies & similar technologies

This site may use:

• Essential cookies: required for security and basic site function.
• Analytics cookies: to understand aggregated traffic (for example pages visited).
• Advertising cookies: if we run Google Ads or similar campaigns, conversion tags may measure whether ads lead to meaningful site engagement. These are configured to respect applicable consent rules where required.

You can control cookies through your browser settings. Blocking some cookies may affect site features.

6. Sharing data

We may share limited data with carriers, payment processors, professional advisers and IT/hosting providers solely to operate the business. We do not sell personal data. International transfers (if any) are protected with appropriate safeguards required by UK data protection law.

7. Retention

Order and invoice records are typically kept for up to 6 years for legal and accounting purposes. Enquiry records no longer needed are deleted or anonymised within a reasonable period.

8. Your rights

Under UK data protection law you may have rights to access, rectify, erase, restrict or object to certain processing, and to data portability where applicable. To exercise these rights, call +44 7720 866617. You may also complain to the UK Information Commissioner’s Office (ICO).

9. Children

This website is intended for business buyers. We do not knowingly collect personal data from children.

10. Contact for privacy requests

Call +44 7720 866617
47 New St, Walsall WS1 3DF, United Kingdom

Related: Terms of Service